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I take not time for people
they have no time…
Every request and requirement needs
listening and attention. And a lot of people
make their stuff always urgent and important.
But they have no time for a meet, a coffee or a call.
They try to do all and everything with messenger
and E-mail in SMS-Style and they claim for registrations
on web-platforms. Sometimes they want that we fill
out a web-form. The request comes mostly from a
incognito mail-account with no-reply and no signature.
More and more global brand player communicate
meanwhile in this way. They play a mysterious
game.
I am very sorry to say that. But nothing from that
is what we do. It is not our style and it is also not
respectfully.
We expect always a personal word, a mail with
signature and the willingness to talk. We make it
possible without any exception.
Otherwise we have no time and no interest.
By the way. This is business- and private
rule.
Generals about Photographer ready for the market.
People buy a camera. A really expensive one and
a big, big lens. They learn a little bit something
about ISO, shutter speed, aperture and white
balance. If not they set all on automatic.
And of course they work hard to learn photo-
shop or another photo-software for the perfect
mainstream-picture without character and
personality. Ready is the „photographer“ with some
pure poor technical skills.
The market is thankful. Because they
don‘t need to pay this people. Not really.
There are two faults!
First fault. No client want a beginner,
also if they pretend in their job-descriptions
a complete wrong impression.
Of course they look for a photographer with
education, but just only with one or two
years experience. I don‘t know why,
(of course I know…) but their priority
is more photo shop and light room.
They ask for technical skills but they
never talk about photos they need,
visual CI or picture-language.
And next is perhaps experience in client consulting,
proposal, billing and accounting, all follow-up steps
and sometimes experience in sales.
If somebody go in a interview, he will wonder
what they really expect and for what they ask.
Let‘s be realistic and not naive.
If somebody learn the technical job as photographer
in a serious way, he/she needs already 2 years in a studio.
And there is really a different somebody learn
that in a studio for advertising, in a portrait studio
or in a studio for wedding or documentation or what
else. Nobody ask for that…very first.
After this the beginner starts to make experience.
Perhaps as a assistant-staff or as a freelancer.
However. In the next 5 years he/she will learn
the reality about client consulting, marketing,
business development, contract management,
studio management, media law, composing and all this
generally basics. And I hope he/she will start to
develop an own style and an own story…
Next fault. Nobody is a photographer from
the beginning. Somebody becomes a
real photographer with personal development.
These people have understood from alone
that only to handle a camera is not enough.
They study photographer-history, biographies,
art and composing. They have interest for
real history, social life, people, politics,
life-style. They spend a lot of time for
museum and galleries. And they never stop
to learn. They move…
A real photographer is somebody, high
educated, with empathy, emotional
intelligence, social competence. Friendly
but critical. They hate small talks.
They go deep and they ask. And yes, the real
pro‘s are not easy to talk with or to handle.
There is very often too much opinion and
too much smattering in all details.
But they know their job and they do all and
everything for the best possibly result.
With professionalism, creativity and
experience. They know more…
That all includes also to learn the business first.
And that means not the photographer-
business.
That means client business and clients
interests. That means to learn how to work
with agencies, with marketing departments,
with a art director, a creative director or a editor.
Somebody needs to understand all and everything
about work-flow and cross media-production including
the really complex expert-language. Otherwise
how can somebody follow or support a meeting?
He or she should know why he/she photographs,
for whom and for what!
That takes a little bit more time than
3 or 5 years. Or somebody has really talent
and luck. Vogue or another big magazine
pick „you“ from the street and make you
to a „photographer pop star“. Can happen,
but it happens not so often.
The reality is more a hard working and lonely life.
And a lot of young beginners give it up very soon.
It is a „fucking“ risky way and decision.
About Creativity… and Photography
Creativity is very first a special,
distinctive ability to imagine something
what is still not yet exist.
In photography: These are artistic composing skills
and not technical skills.
Having an idea…or having an idea…
is not the same. A idea must work logically
in all directions… but it should also be
„moving“. It falls not from the sky.
For that Creativity is a complex comprehensive scheme.
And all what people think, what it should be, is finally
only the result.
Creativity starts there,
where normal thinking ends.
For me with words, soul and feelings
for the theme.
Without is all inflationary,
meaningless and has not any value.
We motivate clients to have
a vision. This is the challenge
and makes the different already
if it‘s starts.
