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Biography

„Writing and visual art let people understand the world a little bit better. Photography is an expression of personal perception. What do you see in someone or something? Create content with context for relevance.“

Christian von der Eltz (* 28.08.1961/West Germany) Senior Consultant Communication / PR Executive Creative Director/copy conception Photographer Expert in Risk- and Crisis Management (RMCM) Mile Stones: 1981 - 1992 Technical Studio Education, Munich Professional Agency Education (4A) Lead Agency BMW, CHC Munich Dr. Wolf Dieter Herbst Communication Development Strategic Communication Creation: Media Conception Copy/Conception (incl. RMCM) Campaign and Product Photography Project Administration: Documentation, Budgeting, Billing and Accounting Study: Marketing Communication, FH Munich Consultant and Creative Director 1985 -1992 M&V Draft World Wide, Munich (Heribert Schneider) Mc Cann, Frankfurt/Duesseldorf (Helmut Sedelmeier) Leo Burnett, Frankfurt (Helmut Koenig) 1992 - Founder CEA Studio Company GmbH, Duesseldorf (Ausbilder-IHK) Germany Europe USA South America 2014 - 2022: Hong Kong CEA Studio Company, Limited CEA Studio, Hong Kong Atelier, Shanghai Clients: Companies, Agencies, Magazines, Media Groups, Public People Work: Communication PR Press Media Corporate Communication Photography & Creative Production Communication & PR Press Media Content Heavy Industry: Steel, Oil, Chemical Architecture and Construction Fashion and Accessory: Brands & Retail Life Style Brands Cars and Follow up Markets: Dealer Networks Hospitality: Travel Organizer Hospitality: Culture Context Stories, Travel Journalism Hotel F&B Chain business Tourism: Government Departments FMCG: Retail Public People (Jazz Artists, Designer, Society) Events Production: Cross Media F-F-F-Print-Web 2015 - 2021 Guest Professor University Shanghai Intercultural Media Communication and Visual Art English German Program Publications (German/English) Editorial articles about Media Communication Content Production PR Press Media - Crisis management Photography and Studio Business Current topics Documentation/Reportage Own Publication and Events Different Photo books Art Exhibitions Cultural Photography 2022: Atelier Europe

Man trifft selten richtige Entscheidungen, sondern maximal nur bessere. Ob Entscheidungen „besser“ oder gut waren, erweist sich erst zu einem spaeteren Zeitpunkt. Alles gilt immer nur fuer den Augenblick. Strategisches oder kreativ konzeptionelles Denken erfordert Zeit, Wissen, Erfahrung und vor allem das Verstaendnis fuer die Sache. Kreativitaet faengt da an, wo normales Denken aufhoert. Ich habe 40 Jahre lang taeglich gelernt und tue es auch weiterhin, um das undenkbare zu denken und mir das unvorstellbare vorzustellen. Letzendlich sorgt die Realitaet aber fuer Fakten. Selten passiert etwas ueberraschend. Dieses Wissen kann fuer andere aber nur dann wertvoll sein, wenn jemnd bereit ist Zeit zu investieren, um zu verstehen. Ich habe keine Zeit fuer „diplolmatisches taktieren“ und Menschen, die keine Zeit haben, aber erwarten, dass ich ihre Sache zu meiner Prioritaet mache. Solche Denkweisen sind geeignet um zu verhindern, nicht aber, um Dinge oder Vorhaben konstruktiv moeglich zu machen. „Sag was du denkst und tue was du sagts. Sag was du tust und wann? Tue es. Ich mache das auch. Andernfalls verliere ich nicht nur das Interesse, sondern schlimmer: Die Leidenschaft fuer ein Thema.“

Statement

Peugeot Yamaha Dresdner Bank Opel and GM Good Year NGK Zuendkerzen Camel Collection Agfa Bundeswehr Fiat

A question of respect

You rarely make the right decisions, but at most only better. Whether decisions were „better“ or good becomes clear at a later stage. Everything is always valid only for the moment. Strategic or creative conceptual thinking requires time, knowledge, experience and, above all, understanding of the matter. Creativity starts there where normal thinking ends. I have been learning on a daily basis for 40 years and continue to do so to think the unthinkable and to imagine the unimaginable. Ultimately, however, reality provides facts. Rarely does something surprising happen. However, this knowledge can only be valuable for others if someone is willing to invest time to understand. I don‘t have time for „diplomatic tacticts“ and people who don‘t have time but expect me to make their cause to my priority. Such ways of thinking are suitable to prevent, but not to make things or projects constructively possible.. „Say what you think and do what you say. When? Straight forward. Say what you do and do it. Otherwise, I will not only lose interest, but worse: my passion for a theme.“

Journalist

22.02.2014 Hong Kong

German language lectures in terms of media business Visual art in terms of photography (Composing)

Public Relation Press Media Doing Senior Consultant Strategy, Conception, Management, RMCM, Education Executive Creative Director Copy/Conception (German/English) Photography Photographer Studio (Own) On Location On international Spots 1981 - 2022 Germany, Europe, USA, South America Asia Pacific