Life means reflexion and learning every day. The sense of life is to create values for that day, we will pass by. Whatever it is? Our own development and our legacy is memory, responsibility and herritage for future generations.
Christian von der Eltz was born 1961 in North Germany. The studio-education he completes in a leading advertising photo-studio in Munich. (APS 1981). A good time to learn a lot about  technical skills and studio-workflow. 1982 he was hired by the leading BMW Retail-Marketing-Agency, CHC, Munic. (CEO, Professor Dr. Wolf Dieter Herbst) The best Executive Creative Director he ever met in his life. Up today… ) He gave him the real professional education, rules, orientation and direction. He pushed him to study marketing commuication with diploma 1985. He  found and developed his talent and made all possible for his later life. After Prof. Dr. Wolf Dieter Herbst left BMW/CHC for healthy reasons, Christian von der Eltz changed to other leading 4A Advertising Agencies. Draft world wide, Mc Cann Erickson and Leo Burnett as a Consultant, Creative Director and Photographer. During this time he took the creative responsibility for a lot of international brand companies and their strategic and creative product retail-launches. Totally 10 years he works and moves on his way in Europe and USA.
A Creative about Creativity…
1992 Christian von der Eltz returned from a one year government marketing project in Belize back to Germany. He found CEA as an creative advertising- Agency for retail and he opened his first own Photo Studio. In this year Christian von der Eltz started his independent work as an Executive Creative Director and Photographer for international Hotel chains and retail brand companies in Europe, USA, Africa, Australia. In the Studio he photographed products, fashion and portraits for campaigns and media content. 2014 Christian von der Eltz relocated CEA to Hong Kong and  Shanghai. He opened another Studio and Atelier. He came deeply in touch with Asian culture, Chinese markets, traditions and Chinese Art. Christian von der Eltz became Guest Professor at the University for marketing-communication and the University College for Art and Design in Shanghai. (Visual communication and Bauhaus Photography … “The new watching…“)
2017: Christan von der Eltz creates  ART Matters as an small Gallery-concept for FineArt-Photography in down-town Shanghai. He shows exclusive and unique portrait exhibitions and Art-books in limited editions from own productions. (Commercial/not commercial) 20118: „The life as a photographer and Executive Creative Director goes on. But meanwhile in another way. The priorities have changed.  Perhaps “the modern times become slowly too modern“.  To think… and to do this job… in the „old fashionable way“ means  to create still a result full of values in commercial advertising and Portrait-Photography. It makes a different.