Every media PR story has a commercial characterin which it purses strategic goals for the formationpublic opinion or information transfer.The written story is in he foreground. The PR storyportrait and other photos are mostly used for illustration.The photography can be a person-related photo-graphy (classic portrait) or a representational productphotography. Concept photos often come from architecture, nature or even Street Photography.PR story photography always begins with a text manuscript, whereby it is then determined withwhich motifs „headlines, paragraphs or keywords“are to be illustrated.The reverse variant is based on an conceptually photographed theme story. In this case, the shortcopy to be written will be added to the pictureillustration.Once the content is ready, the nextstep is to design a media-friendlypage layout for print or web.I take on assignments with technicaland thematic competence onmy part.