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PR Story, Commercial
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Public Relation
Consulting
Briefing
Copy/Conception
Photography
with proposal
Creative Direction/
Photography
Studio Equiment
Every media PR story has a commercial character
in which it purses strategic goals for the formation
public opinion or information transfer.
The written story is in he foreground. The PR story
portrait and other photos are mostly used for
illustration.
The photography can be a person-related photo-
graphy (classic portrait) or a representational product
photography. Concept photos often come from
architecture, nature or even Street Photography.
PR story photography always begins with a text
manuscript, whereby it is then determined with
which motifs „headlines, paragraphs or keywords“
are to be illustrated.
The reverse variant is based on an conceptually
photographed theme story. In this case, the short
copy to be written will be added to the picture
illustration.
Once the content is ready, the next
step is to design a media-friendly
page layout for print or web.
I take on assignments with technical
and thematic competence on
my part.
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